Keynote Address

Dr. Joyce Serido, Professor Emerita, Family Social Science, University of Minnesota-Twin Cities
Becoming self-sufficient: The financial context of emerging adult development
Dr. Serido is a leading international scholar on financial socialization processes, identifying the financial factors that promote or undermine the transition to adulthood. Specifically, Dr. Serido
studies financial behavior at the intersection of family and personal well-being. She received a PhD in family studies and human development from the University of Arizona and an MBA in
finance from Seton Hall University. She is the principal investigator of Arizona Pathways to Life Success for University Students (APLUS), the first longitudinal study focusing on the socializingfactors that influence young adults’ financial behaviors. With a focus on applied insights, Dr. Serido works with educators and practitioners to develop materials to help young adults learn to
navigate life changes to make informed financial choices.